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All things beauty and business with Miss Make-Up Manchester

 

 

Emma, the owner of Miss Make-Up Manchester, began her career as a hairdresser before transitioning into the world of makeup. She has always had a deep passion for hair and makeup, a love that started in her childhood and only grew stronger as she got older. Emma first completed a hairdressing apprenticeship, followed by a two-year media makeup course to build on her skills. However, like many in the creative industry, one of her biggest early challenges was finding work after qualifying and deciding which direction to take her career in. She knew she had a strong passion for makeup, but it wasn’t always clear how to turn that into a sustainable business.

 

Over the years, Emma’s business, Miss Make-Up Manchester, has flourished, offering a wide range of makeup services that showcase her versatility and skill. From special effects and face painting at community and charity events to theatre makeup, she has become known for her ability to adapt to various needs. Emma works as the cast makeup artist for around eight theatre shows annually, a job that keeps her busy and constantly challenged. Throughout her career, she has consistently honed her craft, investing in self-teaching, attending courses, and continuously seeking out new opportunities to develop. During the lockdown, she took her learning even further, returning to university to gain a degree in makeup teaching. Now, she is pursuing a business salon management degree to support her ultimate goal of opening her very own makeup academy.

Balancing a busy work schedule filled with events, parties, and theatre shows comes naturally to Emma, as she’s used to juggling multiple tasks and managing a packed calendar. Her previous experience in event management gave her a solid foundation in organisation and multitasking. “It is a bit of a balancing act,” she says, explaining how some weeks she’s booked for both day and evening events, with little time to rest. But despite the hectic pace, Emma genuinely loves what she does. For her, the satisfaction of making people feel special and bringing their visions to life far outweighs the exhaustion.

 

When it comes to working with clients, Emma tailors her approach based on the specific needs of each individual. For brides, she prioritises making them feel at ease and ensuring they look like their “best selves” on their special day. Emma understands how important this moment is for her clients and strives to make it as memorable and enjoyable as possible. In contrast, when working in the theatre, she thrives under pressure, transforming actors into believable characters in a fast-paced environment. One of her proudest career moments came when she unexpectedly won a body painting competition with an intricate ice queen design. Her passion for theatre makeup is clear, and she often dreams of working on major West End productions like Cats or The Lion King, where she could immerse herself in the art of transforming performers.

 
 
 
 

Throughout her 30-year career, Emma has witnessed major shifts in the makeup industry. One of the most significant changes she’s noticed is the growing interest in skincare, especially among younger people. “Girls now, as young as 10 years old, have better skincare and makeup than me,” Emma laughs. “They want everything that’s coming onto the market. With social media, new trends are constantly emerging, and they’re so quick to jump on them.” Emma reflects on how different it was when she was at school, where a bit of blue eyeshadow for the school disco was considered enough. “Now it’s all about getting your hair done, makeup, tan, everything has just changed massively,” she adds. Especially with prom season coming up, students want to look glam on their special night.

 

Emma’s experiences in teaching makeup have given her valuable insight into how trends are evolving. She points out that in-person retail counters are struggling because consumers are more informed than ever before, often knowing exactly what products they want before they even enter a store. She also notes that the makeup curriculum is quite rigid and outdated. With the programme only updated every seven years, there is a noticeable gap between what is taught in formal courses and the rapidly changing industry trends. Emma wants to bridge this gap with her makeup school, offering masterclasses, short courses, and workshops that cover the latest techniques and trends, ensuring students are well-equipped to enter the ever-evolving makeup industry. Emma also offers industry 

based work experience for students to shadow her backstage at the theatre and facepainting events. “This can help students with deciding which career direction they may want to pursue. Work experience opportunities I found were limited when I first started out”.

 

Looking back on her journey, Emma has valuable advice for her younger self. She would tell herself to follow her dreams, not to get discouraged by setbacks, and to push past any shyness that might hold her back. “Confidence and determination are key,” she says. “If you believe in yourself, you can overcome anything.” Emma also places a huge emphasis on the importance of networking and community involvement, something she values deeply in both her professional and personal life. Over the years, she has built a solid reputation within the Prestwich community, where she feels a strong connection. Networking, Emma believes, is crucial to building a successful business and staying relevant in the industry. For Emma, success isn’t just about business growth, it’s about making genuine connections, giving back to the community, and helping others along the way.

 

The Miss Make-Up Manchester academy will be opening in May 2025, located in Prestwich. It will be a studio and training hub for all things make-up, lessons, appointments, masterclasses and courses.
Find out more about Miss Make-Up Manchester here.

 
 
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